Research, data, and strategies for independent hoteliers navigating AI, reviews, and competitive positioning.
We ran 27 tests across 9 query categories on ChatGPT, Claude, and Gemini. A 5-star Pestana golf resort: invisible. Vila Gale's premium adults-only hotel: invisible. An independent boutique in Lagos: recommended everywhere.
Read article → Market IntelligenceEach 1-point improvement in your review score correlates with 1.42% more RevPAR. And now AI reads your reviews to decide whether to recommend you. Booking.com changed its scoring algorithm in 2025. Here is what it means.
Read article → Market Intelligence32% of travelers have booked accommodation discovered on TikTok. TikTok engagement for hotels is 8.74%. Facebook is 0.27%. Yet most Portuguese hotels invest in Facebook and ignore TikTok entirely.
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